Facebook, Twitter, and Google are working to detect and prevent Deepfakes

#Deepfakes are appearing everywhere. While there has not been a well-crafted deepfake video with major consequences, there is an ever-increasing threat to celebrities, businesses, politicians, and democracy.

Recently, a fake social media video where Boris Johnson and Jeremy Corbyn endorse each other for prime minister was posted online in an attempt to show the potential of so-called 'deepfake' videos to undermine democracy.

Facebook is spending $10 million on efforts to detect the AI-created videos of real people saying and doing fake things.

Google, Microsoft and Twitter are also fighting back.

Twitter last year banned deepfakes in the context of intimate media: its policy prohibits images or videos that digitally manipulate an individual’s face onto another person’s nude body. The company has now unveiled its plan for handling deepfake videos and other manipulated media and called for feedback from the public.

In the new proposal, Twitter said it might place a notice next to tweets sharing “synthetic or manipulated media,” warn people before they like or share such tweets or add a link to a news story showing why various sources think the media is synthetic or manipulated.

Twitter also said it might remove tweets with such media if they were misleading and could threaten physical safety or lead to other serious harm.

The company proposed defining synthetic and manipulated media as any photo, audio or video that has been “significantly altered or fabricated in a way that intends to mislead people or changes its original meaning.” This would include either deepfakes or more manually doctored “shallowfakes.”

Twitter wants your feedback and has opened its new proposal up for public input through a survey and tweets with the hashtag #TwitterPolicyFeedback until Nov.

Amazon Inc’s Amazon Web Services (AWS) said it would join Facebook and Microsoft Corp in their “Deepfake Detection Challenge", an attempt to spur research into the area.